Free Email Audit  ·  A Meaningful Mood  ·  Prepared by Ancora

RENEE, YOU ARE
LOSING ~$1,500
EVERY MONTH.

✕
Welcome email
goes straight to spam
Tested and confirmed. Every new subscriber never hears a word from you.
✕
Abandoned carts recover $0.
Not a single email fires.
Added to cart, closed the tab. Checked inbox and spam for 48 hours. Nothing.
✕
12 of 14 bestsellers
sold out — no alerts
High-intent buyers hit a sold-out page and disappear permanently. No notification option exists.
Below is the full breakdown of each problem, the revenue it costs you, and exactly how to fix all of it.
Before you scroll
⚠️ WATCH THIS FIRST. ⚠️

~5 minutes. Then everything below will make sense.

What Is Happening Right Now
Where every customer disappears.
This is your funnel from the moment someone finds AMM to what happens after. Every leak is marked. At 1,500 monthly visits, these gaps cost roughly $1,500 every month.
1,500 VISITORS / MONTH A customer signs up to the email list. They want to hear from you. WELCOME EMAIL GOES STRAIGHT TO SPAM YOUR FIRST EMAIL NEVER ARRIVES Tested and confirmed. Every image broken. The customer sees nothing. CART ABANDONED — ZERO RECOVERY EMAILS FIRE ZERO ABANDONED CART RECOVERY No email fires. Tested 48 hours. Nothing in inbox or spam. 12 OF 14 BESTSELLERS SOLD OUT — NO BACK-IN-STOCK ALERT HIGH-INTENT BUYERS LEAVE No way to notify them when stock returns. $1,500 LOST
The Audit
Four findings. All tested. All costing you.
Every item below was verified by going through your actual funnel the same way your customers do.
01

Welcome email lands in spam. Every image broken.

Signed up to the AMM Fam list. Welcome email arrived in spam with every image broken. The story you wrote, the products you featured — invisible to every subscriber you earn from day one.

Footer signup on meaningfulmood.com. Email arrived in Gmail spam. Every single image failed to load. Tested twice on separate days. Same result both times.
Every subscriber you earn hears nothing from you. Ever.
02

No abandoned cart email. Zero. Tested over 48 hours.

Added a product, entered email at checkout, abandoned the cart. Checked inbox and spam for 48 hours. Nothing arrived. 70% of carts are abandoned industry-wide. Without a recovery email, every single one is a permanent lost sale.

Added Trust God Hoops to cart, entered email, closed tab. 48 hours. Zero emails in inbox or spam.
Every abandoned cart walks out the door with no second chance.
03

12 of 14 bestsellers are sold out. No back-in-stock notification.

Visited Most Loved Pieces. 12 of 14 products marked unavailable. No way for an interested buyer to be notified when stock returns. These are your highest-intent visitors. They land, they want the product, and they disappear with no way back.

Checked /collections/best-sellers. 12 of 14 marked unavailable. No notification option on any sold-out product page.
Your highest-intent buyers are leaving with no way to come back.
04

Loyalty programme running. No email to remind customers to use their points.

Customers earn loyalty points and forget they exist. Without email reminders, rewards expire unused and buyers drift away before ever redeeming.

Checked the AMM Fam loyalty page. Points accumulate with zero automated email to remind customers to redeem them.
Points earned. Customers never reminded. Revenue sitting unclaimed.
The Numbers
What email does for brands that have it set up.
From my research, AMM gets 1,500 visits a month. These are benchmarks from DTC brands running the same flows missing from your store. Here is what that traffic should be generating.
30%
of total DTC revenue comes from email for brands that have it set up properly
4x
higher ROI from email than any other marketing channel including paid social
15%
of abandoned carts are recovered by a single automated email sent within one hour
Why Instagram Followers Don't Pay Your Bills
25,000 followers. 750 see your post.
Instagram controls who sees your content. Email does not. Here is what that means in actual numbers.
INSTAGRAM 25,000 FOLLOWERS Post reach per post 3% 750 people out of 25,000. Every post. Instagram controls your reach. Not you. EMAIL 500 SUBSCRIBERS Email delivery rate 100% 500 people get it. Every single send. You own the list. No platform controls it. 500 EMAIL SUBSCRIBERS OUTPERFORM 25,000 INSTAGRAM FOLLOWERS IN REVENUE. Email averages $42 return for every $1 spent. Instagram averages $2.80.
What You Should Do Instead
The 8-email welcome sequence.
Eight emails. Eight days. Every one has a single job. Written in your voice, in the AMM Fam tone, ready to fire the second someone joins your list.
01 INSTANT WELCOME Why Renee started AMM. The origin story. A Meaningful Mess. Strangers become believers before spending. 02 DAY 2 SOCIAL PROOF Real reviews from the AMM Fam. Screenshots. Real words. No edits. Sceptics become repeat buyers. 03 DAY 3 VALUE FIRST How to care for 18k gold jewelry. Pure value. No pitch. They keep this. Builds the trust that converts later. 04 DAY 4 MISSION DEEP DIVE The faith behind every piece. The calling. God's plan for AMM. Only Renee can write this email. 05 DAY 5 PRODUCT SPOTLIGHT The collection they asked for. Feature what the AMM Fam voted for. Closes the loop on her IG reel. 06 DAY 6 CUSTOMER STORY A buyer's message, word for word. Real AMM Fam member. No edits. Strangers trust strangers over ads. 07 DAY 7 COMMUNITY Renee personally reaches out. She asks what they are going through. No other brand makes this ask. 08 DAY 8 SOFT CONVERSION The close. Eight days behind it. Small incentive if they have not bought. Feels like a nudge from a friend.
Sample
What Email 1 actually looks like.
Written in Renee's voice. Sent automatically the second someone joins the AMM Fam list.
Why This Matters
"Commit to the Lord whatever you do, and he will establish your plans."
Proverbs 16:3
You called this brand your calling. You said God placed it in your hands as a vessel to share His word and His love. As a believer, I take that seriously. The AMM Fam deserves to receive the words you have written for them in their inbox, where they can actually read them. Right now your welcome email is in spam. This is what we fix.

The full welcome sequence.
Written free. No catch.

Reply to my email or book a quick call. I will write the complete welcome sequence for free, in your voice, specific to the AMM Fam. No pitch. No contract. No obligation.

Reply to My Email Book a Call
Sava Djordjevic
Sava Djordjevic
Founder, Ancora Email Marketing

Through personal connections I have had a behind-the-scenes look at how the top email agencies operate. Ancora applies those same standards to small DTC brands that deserve them. Faith-based brands have an audience already primed to trust and emotionally invested in the mission. Email is what makes that compound over time.

This audit took going through your actual funnel, documenting every gap, and building the full flow architecture above from scratch for A Meaningful Mood specifically. Nothing here is templated.

savadjordjevic125@gmail.com